October 10, 2019 100

How The Blair Witch Project Predicted YouTube

How The Blair Witch Project Predicted YouTube


“I’m scared to close my eyes… I’m scared to open them.” Did The Blair Witch Project
invent YouTube as we know it? “I wanna make movies, Heather. Isn’t that what we’re here to do? Let’s make some movies.” 20 years ago, the Blair Witch Project
was more than a movie- it was a movement. This story of three student filmmakers
getting lost in the woods- told through what’s supposed to be their
own footage discovered after their death “Oh my God! What the f… is that? What the f… is that?!?!” wasn’t the first found-footage
horror film, but it so captured
the global imagination that it started a
found-footage craze in cinema. In the years that followed, countless movies tried
(and mostly failed) to replicate the runaway success
of this low-budget movie which was
(at the time) the most profitable movie ever
in terms of return on investment. Even more than its impact
on cinematic style, Blair Witch became the gold standard for
what amazing film marketing looks like. “The Black Hills search of three
missing filmmakers has been called off. Ten days and thousands of man hours
have been unable to produce any clues to the cause of the
mysterious disappearances.” In 1999, this movie was one of the first
to unlock the mysterious power of the world wide web
to drive meaningful viewership. Cut to 2019- we’re years into a cultural obsession
with viral video and shareable content. And what’s really fascinating is that
today’s online video ecosystem revolves around truths that
Blair Witch demonstrated- like that audiences often care less
about expensive production value than that elusive feeling of authenticity. “He didn’t tell me
he was going out to a club. He didn’t tell me
he was going out with another girl.” That you need a story around the story
to generate buzz, and that there’s nothing like confusion
and controversy to start a conversation. “I tried to be that person for you, James. I really tried.” So here’s our take
on what Blair Witch taught us and whether, two decades on, it might still be able to illuminate
what audiences really want. “I see why you like
this video camera so much.” “You do?” “It’s not quite reality.” This video is brought to you by NordVPN, the best virtual private network
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extra month of NordVPN for free! So what does the found footage craze
have to do with the YouTube generation? In the early 90s, co-directors
Daniel Myrick and Eduardo Sanchez were film students who felt like horror movies
just weren’t scary any more. “There were horror movies,
quote-unquote, and they were kinda fun to
kinda go check out and stuff like that.” “It was scaring us that
they were being made!” “Yeah. But nothing that
really freaked us out like The Exorcist or The Shining…” The two loved pseudo-documentaries- they felt the ‘reality’ of these docs
made them more terrifying than fictional material of the time. So they channeled this connection to
verisimilitude and the documentary format to create a far more genuine scare
than audiences were used to. “Oh Jesus! Oh Jesus!” “Shhh” [Shushes] The raw footage of the actors
in the woods felt “real.” “I don’t know why we have to
have every conversation on video. Tape some ants.” “Cause we’re making a documentary.” “Not about us getting lost.” And in a certain sense,
this is because it was real. Myrick and Sanchez had the actors
actually operate the cameras and improvise their dialogue. “Ok, who wouldn’t let me
have a cigarette in the tent, but he’s allowed to fart
as much as he wants? I really don’t think it’s-”” “I never gave Mike any fart allowance.” The filmmakers hid in
the surrounding woods, orchestrating events
for the actors to react to. Each morning, they guided
the actors via GPS to find hidden film canisters and their instructions
and motivations for that day. “Okay, here’s your motivation…
you’re lost, you’re angry in the woods and no one’s here to help you… there’s a fucking witch and she keeps
leaving shit outside your door.” Here were these unknown actors,
going by their real names, “Heather, I really wish
you found a trail.” unfiltered by the usual Hollywood gloss
and thrown into this uncomfortable set-up designed to get honest, spontaneous
reactions out of them. All this added up to the feeling
that real people were responding to a genuinely terrifying situation. “I think it’s safe to say
at this point that we’re lost. I don’t know what to do.” Another way Blair Witch
made us feel this was real was by creating a clear division between the movie these young people
are supposedly making “Yet legend tells a different story,
one whose evidence is all around us. Etched in stone.” and the behind-the-scenes footage
they’re filming for fun. “I f… hate scotch.” When Heather’s in her movie
she puts on a persona. “This is Burkittsville…
much like a small, quiet town anywhere.” And because the film establishes these
two differentiated versions of her, later when everything descends
into mayhem, we believe her fear because this is clearly
not her fake movie persona. “We’re gonna die out here.” So the central achievement
Blair Witch pulled off was the perception that it was authentic. “Mike? Please don’t fall asleep.” After the unbelievable success
of Blair Witch and the later
Paranormal Activity franchise- which broke Blair Witch’s
profitability record- found footage showed up everywhere- not only in horror and monster movies, but also in science fiction
and even comedy. Some of today’s Hollywood directors
proved themselves with a low-budget found footage picture- like Josh Trank with Chronicle,
Neil Blomkamp with District 9, and Matt Reeves with Cloverfield. “Still filming?” “Yeah. People are gonna want to know…
how it all went down.” Found-footage movies are still popular, as evidenced by
Paranormal Activity’s endless sequels, but no longer the fresh, exciting choice
they once were. Today filmmakers might seek
that authentic, stripped-down feel by filming on iPhones. “But you still see
your stalker everywhere?” Tangerine director Sean Baker has said
that nonprofessional performers are more comfortable in front of
an iPhone camera because phones today are so ubiquitous. So just like with Blair Witch, finding ways to get rid of
the Hollywood gloss can focus the film on a situation
and performance that feels real. “You’re breaking up with him! Thank God. Because honey, if he’s gonna
be cheating on you like that… “Wait, wait, wait. What?” YouTube in its early days was also a place for new
directorial talent to get noticed- look at David F. Sandberg,
whose viral 2013 short Lights Out led to him directing the feature
Lights Out in 2016 and Shazam! in 2019, Jon Watts, the director
of Spider-Man: Homecoming and Far From Home, was part of the New York
filmmaking collective Waverly Films posting videos to YouTube in 2007. But just like the found footage genre, the ascendancy of YouTube
and the channels that thrive on it prove that a sleek, Hollywood
production style isn’t the only (or even the main)
thing audiences look for- they crave a window into
real people’s lives, warts and all. “Ok so guys,
I think I have a wart on my leg.” “Bruh.” “Do I have a wart like right here?” To this day, the authenticity that
was Blair Witch’s selling point is one of the top qualities that
people consciously seek in their entertainment. Stories based on true events thrive,
while viewers flock to YouTube for content that
feels made by “regular people.” “So for me to come out
about my eating disorder and talk about it, I think it’s helping a lot of people
in different ways.” The second thing Blair Witch proved was
the power of the story about the story. This is still a key aspect
of successful movies- just look at the way
Bradley Cooper and Lady Gaga fed the narrative that they were
artistic soul mates (or even secret lovers) while promoting A Star is Born. “There can be 100 people in the room
and 99 don’t believe in you. And you just need one to believe in you.” The Blair Witch directors’ masterstroke
was the choice to pretend their movie was a true story. Blair Witch’s official website
featured fake police reports and newsreel style interviews. When the film premiered at Sundance, flyers were distributed
asking people to come forward with information
about the missing students. And even IMDb listed the three actors as
“Missing, presumed dead.” “Tell me where you are, Josh!” This was all the more believable
because the actors didn’t make public appearances to promote the film. And a special called
Curse of the Blair Witch was released on the Sci-Fi Channel
before the movie came out. “The only piece of evidence
found by police was Joshua Leonard’s car,
parked on Black Rock Road.” The result of all this is that
some people who saw the movie in 1999 believed that they were watching
actual footage of student filmmakers who had died in the woods. And even if most
didn’t literally believe that, the marketing successfully created
a strong confusion for viewers as to what degree
details were real or not. “The search of the three missing
Montgomery College students continues in Frederick County tonight, as dozens of volunteers
and state officials join local forces in what has now become a full scale
search of the Black Hills area.” This power of confusion is
a really interesting lesson we can draw from the publicity campaign- it didn’t actually matter that
the majority knew deep down that this was a work of fiction… the seed of doubt was planted, so they felt that Blair Witch was somehow
more real than the average horror movie. “Woke up this morning,
just like two seconds ago, and there are piles of rocks
outside of our tent. There are three, actually.” The popularity of Blair Witch’s marketing foreshadowed our current obsession with true crime
and stories based on real events. “This is not just a story. This really happened.” The Blair Witch filmmakers
weren’t the first to understand that audiences are intrinsically
more interested if they think a story really happened. They learned from the example
of the actual first found-footage film, 1980’s Cannibal Holocaust, which was so convincing its director
was actually charged with murder. “Those are the last pictures
we have of them. Two months have passed
since they were last heard from. Are they still alive?” There’s also a precedent for fictional stories passed off as real
going viral. The explosive 1971 book
Go Ask Alice was billed as the “Real Diary” of a teenage girl
descending into drug addiction. But many believe this is actually
a fictional story by editor Beatrice Sparks,
who went on to replicate her success with a number of other
“anonymous diaries.” And we’ve also seen this
fake-true-story effect in action on YouTube. “I tried called my parents 20 times
but no one picks up- I’m really scared.” Starting in 2006, the lonelygirl15 webseries
captivated viewers. “I’ve been chosen
to participate in a ceremony. The ceremony is
a really big deal in my religion.” Eventually, it was “outed”
as a fictional show. Part of the fascination around the show
came out of- like with Blair Witch-
the element of confusion. “Before we were outed
it was very much a mystery and that was what drew people in.” Viewers engaged with the exercise
of analyzing the show to figure out if it was a fraud. “The first video went massive, I mean at the time
I think it got over 100k views which was insane on YouTube.” Lonelygirl15 began only a year
after YouTube’s inception, and it’s hard to imagine viewers
being as easily taken in today. “So this is my first video blog- Um, I’ve been watching for a while and
I really like a lot of you guys on here.” Likewise, Blair Witch’s marketing success had everything to do with
the particular moment when it came out. The team took advantage
of how new internet marketing was, and how viewers were
relatively undiscerning and naïve about what they read online. This explains why so many
who have tried to copy the particulars of the Blair Witch marketing campaign
have failed to gain traction. Audiences aren’t going to be fooled
by the same tricks over and over- savvy promotion efforts
need to do something fresh and tap into something current. According to J.P. Telotte, another often overlooked secret
to Blair Witch’s success is that- within this new territory
of the world wide web- it actually applied a number
of traditional marketing techniques. It had a $20 million marketing budget- which is another reason why just tweeting that your character is
missing presumed dead is not going to get the same reach. So the mythology of Blair Witch was
incredibly calculated and deliberate. “We were trying to kind of make the marketing an extension
of the storytelling.” The compelling narrative
around the film came together with a conventional,
well-budgeted promotional campaign that capitalized on
the late 90s internet moment. Today’s YouTubers came of age
believing in that Blair Witch dream that anyone can make content
on limited means and find an audience. But it’s important to remember that
this movie wasn’t just a fluke that rose up out of nowhere, just as most people uploading videos
on the Internet don’t get millions of views. Even when it looks cheaply made, most of the consistently successful
media online today is backed by well-funded
and implemented strategy. “So you earn different amount of money
based on where your viewer is from. It’s kind of weird, I know, but it’s just based on
what advertisers pay.” So can Blair Witch give us any insight
into why things go viral now? This is one of those
unknowable mysteries- why does some random piece of content
catch on and get shared around the world, while so much else
(that may seem more interesting) is ignored and unviewed,
lost to the ether? A lot has changed in
the media landscape since Blair Witch… The nature of social media today makes it harder than ever to pass
something off as real when it’s not. And if you do manage to trick audiences, that might not be well-received
on an Internet that’s often consumed by outrage culture. “A popular vegan blogger
is being slammed on social media for eating fish at a restaurant… Rawvana apologized to her viewers
in a 33-minute video.” Meanwhile, many online creators
resort to ever more shocking gimmicks in order to generate the surprise or
controversy that virality often requires. Still, there’s something
eternally enthralling and effective about Blair Witch’s strategy
of creating not just a story but a mystery around
the truth and the fiction. In recent years, the craze for
Elena Ferrante’s Neapolitan Novels was fueled by wide-spread curiosity about the anonymous author’s
real identity. “The fact was that Elena Ferrante
was a major public figure, arguably the most famous Italian
in the world, therefore, there was a legitimate desire by her readers and by others
to know more about her.” Most fundamentally, researchers say that
the secret to virality is creating a strong emotional response (positive or negative.) “I’m gay-
it feels so good to say that.” When something takes root
in us emotionally, posting an article or video
on social media or sharing it with a friend is a cathartic release that helps
us process what it made us feel. So essentially, creators need to find
a way to move us and let us do the rest of the work
for them. “Will you marry me?” “Going viral” is -as the name implies-
to catch and spread, like a disease. And as the New York Times put it, “Online, as in real life,
feelings can be caught like the flu.” Through its combination of
fresh-feeling elements, Blair Witch made people
feel visceral fear- and evidently-
they needed to share that- to tell others about it-
so they could deal with their response. 20 years later, it still holds true that
the way to reach people is to infect them with a potent,
contagious emotional response they just can’t shake. “It’s totally like
a filtered reality, man. It’s like you can pretend
everything’s not quite the way it is.” This video is brought to you by NordVPN. If your online privacy matters to you,
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100 Replies to “How The Blair Witch Project Predicted YouTube”

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  • RustySpoons says:

    Pissed myself from this.

  • zaria Ironstand says:

    okay sure, go off sis

  • cutelittleReis90 says:

    I remember how I also felt that this movie is reality. I was probably 11 when I saw it on tv and it was my favorite film for a long time. Now I'm into horror (who would have thought). I thought it was brilliant

  • lol ohlinoh says:

    Actually remind me of logan paul's suicide forest video. I watch it quite early, as it is on youtube trending. It is too "real" and scary for me on multilevel.
    1) The body itself is shocking
    2) logan paul emotion response for it is too surreal, but you know this is real!!!
    3) The comments for it at 1st hand is again too scary for me. It is like nobody care! I rmb some write logang 4 life, say his videos is great etc.
    Honestly, the viral chasing itself had sometimes became a surreal horror, but you know it is real. It is scary for me. I also rmb accid. See an animal abuse viral vid. On youtube.

  • Steven Holmes says:

    I think the screen name "Lonelygirl15" also contributed to her popularity

  • lol ohlinoh says:

    I do think Blair witch project and the rise of youtube and internet had transcended the found footage genre to some other interesting genre online and in movies. The horror genre such as petscop, that slender man found footage channel and some others ARG can be seen and found on youtube a lot of time.
    On the side of movies, the new genre, such as unfriended and searching also start to pop out. So, it is quite interesting for me how it had been transformed, after so much years.

  • Caio Jardim-Sousa says:

    What was gold about Blair Witch is not only authenticity, but engagement (which is, today, a buzzword). It creates the illusion of "following", being there, experiencing it with them. You're not only an expectator, but an investigator.

  • sahtification says:

    That movie is really nice. Very well done.v

  • Jadzia Wynter says:

    Please do a video on the Chilling Adventures of Sabrina about Prudence

  • 1DJSkittles says:

    U thew James love it great video

  • Corey Thomas says:

    IMO the most genuinely, realistically terrifying film ever made.

  • Brigid Madden says:

    By the way, cannibal holocaust depicted the actual gruesome deaths of animals so it’s not wrong to suspect some illegal shit was going on set

  • gabeklemin79 says:

    I remember watching this in the theater. People talking and carrying on through the whole movie until the end when the crap went down.

  • Matthew Holloway says:

    fuck Nord VPN

  • Johandry Tenias says:

    When it comes to TBWP the main topic is always about the marketing strategy and the found footage gimmick but nobody points out the fact that it gave us the most unique "scream queen" in any horror movie, not the typical final girl. Heather is a well-defined female character put in a vulnerable situation by being lost in the woods with two guys she barely knows and yet she's always in charge because of her strong motivation, she's willing to go this far to get her documetary, so when she finally breaks is a very powerful moment… this is a horror masterpiece even without the marketing stuff behind it

  • Jay Bee says:

    There’s been an obsession with true stories and true crime since the 1800s, if not since media began or before. It’s really not even nearly new. But the world wide obsession with Jack the Ripper is just one example.

  • Ange Alexiel says:

    nice analysis, 100% agree on it.

  • QUEEN DAENERYS STORMBORN TARGARYEN says:

    THANK YOU FOR PICKING UP ON BRADLEY AND GAGA ! ONLY IDIOTS THINK THEY WOULD ACTUALLY GET TOGETHER 😂 LADY GAGA IS MANY THINGS BUT A HOMEWRECKER IS NOT ONE

  • Gavin Helgeson says:

    They never had a inclination to “upload” a video/film etc. to anything. So a future YouTube has nothing to do with it.

  • Cinema Sis says:

    Please, I ask you kindly. Please do Downton Abbey.

  • milovarquiel says:

    Nah, a lot of YouTube content is just morbid shit, people don't want a window they want that view you have when you're at an operation room. Watching others life go to shit and feel better for yourself. And the cases of the creators who jump from YouTube to multimillion dollar Directors can be counted with a hand, the rest is just a sea of junk.

    Blair Witch was a movie that engage you with the mystery, YouTube just want to create controversies to drag views not to engage with you.

  • Jim P says:

    I was 27 when this came out and I didn't find it scary/horror at all (the last couple of minutes were decent). I completely disliked the movie – it was boring, hard to follow, I HATED the shaky cam (i remember alot of people telling me it made them nauseous. It didn't do that to me, but it did totally turn me off), and the kids were idiots and I didn't care about them at all. The marketing was kind of clever though – that was much more interesting than the movie.

    I hate that it spawned all this 'found footage' crap – mainly the shaky-cam stuff.

  • Hanniffy Dinn says:

    Still the no.1 masterclass in film marketing ! 🤯🤯🤯🤯🤯🤯🤯🤯🤡🤡🤡🤡🤡🌍🌍🌍🌍🌍

  • SHELLBACKS CLUB 🐢 says:

    Will Smith created Youtube!😉

  • anonymous Person says:

    The take:look at these "real people"
    Examples:all bloggers playing it up for the cameras

  • Saleam Singleton says:

    A REACH

  • A Guy says:

    Those guys totally murdered her. Super messed up

  • SHELLBACKS CLUB 🐢 says:

    lol! remember when every other big creator on yt, "came out" as gay? smh

  • SunlessDawn says:

    How The Blair Witch Project predicted Fake News

  • SN S says:

    Stop Eating Donuts

  • Graeme Goss says:

    Great content as always ladies!

  • Nico Bally says:

    "Language is a virus" – William S. Burroughs

  • Giorgos Georgopoulos says:

    one of the most boring movies i've seen…

  • Kevin Smith says:

    TBWP is NOT getting Banned or Deplatformed just a touch of Click bait here huh guys

  • Ryan says:

    Maybe you should express your opinion more respectful

  • Fatma Atma says:

    Smosh invented youtube. Lets give credit where its due okaaayyyy!

  • Nitzan says:

    This is a FANTASTIC analysis. Thank you!

  • Phil Robichaud says:

    I remember when this came out, in theatres it was just too much "shakey-cam" footage – a lot of people got motion sickness and had to leave. Definitely better to watch at home on a TV. The amazing thing with TBWP is that even if you knew it wasn't real, it just "felt" so real you could suspend disbelief and be genuinely concerned about the characters.

  • Sam says:

    One of the brilliant things they did with Blair Witch was tell more than one fake back story. What I believed at the time was that the actors didn't know the story was fake and it was largely created as a prank on them.

    When they finally spoke, one of the actors said the scariest part of the real filmmaking process was after the real producers would come out of the woods and fix something or give a direction, then would then return to their hiding places, essentially disappearing into the woods.

  • Sam says:

    It's worth noting that we were several years into the rise of reality TV at the time Blair Witch was made. Real World and Survivor had both already been huge hits for years. It didn't come out of nowhere. The culture was evolving. Blair Witch didn't change the direction of media, it was part of a media revolution.

  • Noor Badran says:

    When are you releasing the video about the end of the f***ing world??

  • Raphee Domingo says:

    I feel like I gain braincells every time I watch your videos. Thank you for that.

  • Jay Sway says:

    Same goes for the movie “The Fourth Kind”

  • K 07 says:

    Interesting video! (Tho i'm not brave enough to watch the actual movie)
    I would love a take on brooklyn 99 😀

  • MelissaDancer says:

    I came to the conclusion/delusion some years ago that David Bowie in some ways predicted streaming culture – or at least he named it. There's a line in 'I Am With Name' that goes "Twitch and stream, it'll end in chrome, the night of the female good time drone" (1.Outside, released in 1995). Then, in the resurrected Leon Tapes, the IAWN Suite contains repeated assertions that "someday the internet may become an information superhighway"… None of this means anything, of course.

  • Shahin Tajeri says:

    MALCOLM IN THE MIDDLE CHARACTER STUDY!

  • Candice Dionysus says:

    I do like this movie, but if I'm being perfectly honest, it was never because the movie scared me. Even as a 13 year old, seeing the movie for the first time at a friends place, this movie wasn't frightening to me. It was interesting, it kept me curious, and several times it made me laugh. Yet at the time it scared the crap out of my 20-something year old aunt, and it scared the crap out of the similarly (to me) aged friend I was watching it with. I understand more why now, but still this movie doesn't ring as any kind of horror to me. It was suspenseful, and it was interesting, but apparently I just don't scare as easily as most people.

  • Pita Ariel says:

    I thought Blair witch was real when I saw it, I felt very disappointed when I figured out that it was fake. Rawvana is a bitch!

  • Aaron Clift says:

    The only things that "The Blair Witch Project" ever did for me were leaving me bored and giving me motion sickness. I still enjoyed your analysis, though.

  • Niamh-Creates says:

    The Blair Witch Project came out when I was in high school. At the time, I had a boyfriend who said that this movie was hands-down the scariest movie he'd ever seen. Honestly, I didn't find the movie all that scary. It was entertaining and I enjoyed watching it (to this day, I've only seen it that one time), and the very very end scene I did find a bit freaky/scary, but overall… I didn't exactly walk away feeling "scarred" by the experience. It was just "fine". I told this to my then-boyfriend, thinking that we're just having a friendly conversation. He was basically offended that he was more scared by this movie than a girl was. Seriously, lol. He thought I was lying when I said I didn't think the movie was all that scary. I was a bit taken aback by that and was just like, "dude, sorry if that bothers you, but I'm not going to lie and say I thought the movie was scarier than it was. I didn't think it was scary. *shrugs*." He told me that I was probably a [insert pejorative about lesbians that starts with the letter "D" here] because there was no way he was more scared by a movie than a girl, and the only way a girl would be emotionally stronger (horror-wise) than a "man" is if she was a [D-word]. That, of course, makes absolutely no sense.
    The relationship did not last long after that, lol.

  • Devangana Mallik says:

    Please do a video on Brooklyn nine nine

  • Frank Coufal says:

    Can you reupload your video essay for My Neighbor Totoro? Apparently it got deleted due to a copyright claim by Studio Ghibli.

  • gospelevans says:

    I will never forget how they dropped fake news of it on the internet weekly and it made it seem real

  • gospelevans says:

    Btw, unsolved mysteries scared the crap out of me

  • NoodleBeri says:

    When I first watched this movie, I thought it was real until the end when all of a sudden the camera movement was really smooth going down the stairs. Then I watched the credits bc i was curious and it said it was fake. It was a good movie tho, bc I thought it was real, I was on edge the whole time even though they didn't show the witch.

  • ASMRt says:

    Jenna! 🙂

  • Bri San says:

    Did you just have to use Trash paytas footage??

  • Milla Farrow says:

    Not just a story, a mysSTORY 😂

  • Lisa H says:

    You are telling me that "Go Ask Alice" was not a true story? That book kept me up for days.

  • Niphina says:

    I'm always surprised to see Trish in any videos other than hers

  • Khalif Shirad says:

    Adding to the masterstroke of the film is that most of the runtime nothing really happened, just random voodoo-like things appearing which leads to the worst kind of paranoia and makes the experience really stressful because it's truly grounded in reality.

  • Trzn&Trx says:

    “20 years ago…” DANG I’M GETTING OLD! 😱

  • GoreQuill NachoVidal says:

    You don't know what NET NEUTRALITY means if you think it has anything to do with a vpn. Big tech companies like netflix and google/youtube like NN because ISPs cannot charge them more for taking up a huge chunk of available internet bandwidth. Again, nothing to do with VPNs. Leave your leftist talking points for BUZZFEED and other fake news.

  • Chama B. says:

    I remember the hype when TBWP came out. What's even funnier is that when it was confirmed that the marketing was fake and it was legit just a movie, all of a sudden folks became so sophisticated and TBW wasn't that big of a deal. lol. Knowing good and well they were deep into the lore just the week before.

  • GirlInAllBlack says:

    I just opened this to dislike it lol. This is "camera on shoulder" or "shaky camera" and is a cinematographic camera movement. Ugh.

  • GirlInAllBlack says:

    I just opened this to dislike it lol. This is "camera on shoulder" or "shaky camera" and is a cinematographic camera movement. Ugh.

  • Infamous Dominion says:

    A MUST watch for ANY film or tv student. It still holds up today

  • James Allard says:

    It would seem then that we as a culture were already preparing ourselves for a post-truth environment at the end of the last century.

  • stefan collier says:

    I think As Above So Below was brilliant

  • Gary Diggins says:

    I could not believe how lousy that movie was. To this day ,when I start to watch a movie made with cell phone quality I instantly turn them off. Two words: They suck!

  • decentradical says:

    Well everyone found Logan Paul in a suicide forest and we all thought that was real so the Blair Witch Project definitely set a trend.

  • Jack Arrow says:

    Three videos you should have for theme
    Avatar the last air bender
    Gravity falls
    Star vs the forces of evil

  • TooManyDoc says:

    totally ahead of its time

  • Anh Valentine says:

    7:22 eyyyy i pass by that spot all the time!

  • Ya DADDY says:

    Finish ur adventure time character studies then move on to avatar the last air bender!!! Thank you!!!!

  • MXMM5 says:

    Aw who’s is that cute
    Little girl, that’s crying and holding a baby kitty? I hope her and her kitty are
    Ok.. 🙁

  • thefelicits says:

    Are we just going to pretend Cannibal Holocaust didn,t do it first? Very cheeky of the film makers not to mention it when asked about their influences

  • Feenita charles says:

    I need a hunger games video

  • Rob Chuk says:

    YESSS! And I'd add The Blair Witch Project was an inevitable concusion to the 90s and that decade's increased infatuation with reality as entertainment (from MTVs The Real World to Jerry Springer, and the metatextual analysis of The Truman Show).

    I knew if The Take did The Blair Witch Project, they'd knock it out of the park! Brilliant analysis (the end of the video even gave me the feels) Thank You!

  • BreezusSneezus says:

    Lmao you think audiences today are harder to trick? I'd invite you to try to explain the political scene in America then… 🙄😝

  • mickjen says:

    I remember seeing an ad in Rolling Stone and then looking online.

  • Flat Accord Music says:

    11:20….hard to believe? Half the stuff claiming to be real (or more) on you tube is staged, and most people eat it all like cupcakes. Probably because even more of the "news" is staged. We live in a realm of lies, and most people are gullible.

  • Austin Ryan says:

    I thought it was real, especially after the Sci-Fy network aired a special about the legend of the Blair witch right before the movies release.

  • Holly Patricia says:

    I was so excited to see this movie. I was so ready to be scared. But the movie WAS NOT SCARY. I found it really disappointing.

  • Sydni Penalver says:

    Love that yall included Trisha crying on the floor 😭

  • Mike Appleget says:

    This movie scared TF out of me. I was 19 y.o. in 2000 and my GF at the time rented it and brought it over and I 100% believe it was “found footage.” Lol I had never even heard of TBWP when she brought it over. I was pretty naive and didn’t watch much TV or movies back then so I went into this experience blind and I was sooooo freaked out.

  • Marleyjr 00 says:

    I remember when everyone thought it was real because of the fake documentary. Marketing gold.

  • Amel Amoula says:

    Great video, like usual, keep up the good content 👌

  • Yasmine Lancaster says:

    I would love a take on the She's Gotta Have it Reboot

  • batgurrl says:

    It’d the most overrated movie of all time IMHO

  • PD Zombie says:

    People criticize the film, but they don't understand it was a very time specific experience. They diss it because nothing happens, and yada, yada, yada… But when you saw the film in theathers and weren't sure wether it was true or not, it was a horrific experience… Literally nothing has ever come close to the same effect… And you can't watch the film in the same context now. Even if you show the film to unadverted viewers, they'de be able to call fiction because of the trend and imitators. Thanx, girls, for rescuing the importance of Blair Witch… LuvU, bye, bye!!

  • medusa397 says:

    thank you for featuring the cursed jeans chair from jennas channel.

  • Malyutka moon biscuits says:

    Y’all remember when Scooby-Doo did a parade of The Blaire Witch on Boomerang

  • Creepypasta & Squirrels says:

    I saw it in the theatre in 1999 and I didn't believe it was real until I got home and started looking up stuff about it online. I believed it then for a long time. I remember reading "Go Ask Alice" when I was a teenager. It's a really good book, even if it's environment and backdrop dates it now, the message and themes are timeless.

  • Leandel DeFate says:

    The found footage's main power, by definition, is that you know things are not going to end well. Also I knew TBWP was fiction because the night I saw it at the Tara in Atlanta the filmmakers were there for a Q&A session so that kinda killed the illusion.

  • tca says:

    The cannibal holocaust in 1981 was obviously the inspiration to this movie..

  • Shadoww YT says:

    Good game 10/10 no regrets <3 bullet <3 Ellis

  • Leon Barton says:

    😛 What if there were an advertisement after a 3 minute mark in The Blair Witch film?
    That would seal the deal for the justice of this youtube series.

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